Paul Haynes, Product, Solutions & Marketing Director at Baxi, has been appointed as a Builders Merchant Building Index (BMBI) Expert, representing the heating and hot water solutions category at a pivotal moment for the sector’s transition to low-carbon technologies.

BMBI’s role in tracking UK RMI activity

The BMBI, a brand of the Builders Merchant Federation (BMF) and operated by MRA Research using sales-out data from NiQ GfK’s general builders’ merchant panel, is the UK’s only reliable measure of Repair, Maintenance and Improvement (RMI) building activity.

It provides authoritative insight into market trends while enabling leading manufacturers to represent and speak on behalf of their product categories.

Baxi’s manufacturing heritage and product portfolio

Baxi is part of the €2bn-turnover BDR Thermea Group and is a long-established name in the British, Irish and global heating and hot water market. Founded in 1866, the company has retained a manufacturing base in Lancashire and today employs more than 1,200 people across the UK and Ireland.

Its portfolio spans heat pumps, cylinders, electric and gas boilers, alongside heat networks and large-scale prefabricated plant rooms designed for commercial applications.

Sustainability, skills and social impact

Baxi launched its Sustainability Pledge in 2020 and is a founding member of The Construction Inclusion Coalition (CIC), supporting improved equity, diversity and inclusion across the construction sector.

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Company profits support the BDR Foundation, which promotes STEM education in UK schools and colleges through partnerships with World Skills UK, Primary Engineer and other programmes aimed at inspiring the next generation of heating engineers.

Leadership experience and market expertise

Representing Baxi on the Expert Panel, Haynes brings experience in product strategy, customer-led growth and large-scale transformation. At Baxi, he leads brand, product and growth strategy across residential and commercial heating, with a focus on developing services that deliver end-to-end solutions.

His leadership approach has been shaped by previous roles at Amazon and Google, emphasising customer focus and data-driven decision-making.

Industry comment

Paul Haynes said:

“I’m delighted to join the BMBI Expert Panel. Heating, hot water and low-carbon solutions are at the heart of how the UK will meet its decarbonisation goals, and the BMBI provides an excellent platform to share insight, raise awareness and support greater understanding of what’s happening across our market.”