With nearly 80 attendees, this popular Forum event was held at the impressive offices of
BMF member, ebay in Richmond, west London.
As ever, the audience of mainly marketing professionals from the BMF merchant, supplier and service member base was treated to a selection of interesting and informative presentations covering a wide range of subjects.
A late substitute for Peter Sumpton, who had been struck down with the dreaded Covid, Nick Brackenbury from NearSt proved a particular hit with the audience. He spoke about how online visibility of product stocks via NearSt can work to drive in-branch sales and what he called the ‘local digital customer’.
Other presentations included an important one from Dianne Lucas, CMDi who outlined the progress that is being made in the BMF’s Sector Awareness programme moving towards the ‘launch’ of the sector in 2024. This long-term programme of activity is the largest ever undertaken by a BMF project working group and is designed to target all ages, stages, roles and people across all BMF member businesses to massively raise awareness of the ‘hidden’ building materials sector.
On a slightly smaller scale, but still amazingly impressive, was the work done in a short period of time by Claire Briars, Marketing Manager from E. Tupling who presented her own personal marketing journey in steering a locally recognised, family-owned distributor business through onto the national stage.
The final presentation of the day was from Ox Tools national sales manager, Paul Lycett and head of marketing, George Wright. Billed as a ‘Masterclass in Merchandising’ the presentation went far beyond the usual aspects of in-branch merchandising covering their hugely successful events, how they have adopted social media, influencers and compelling digital content to drive demand for Ox products.
An after-forum, informal drinks reception (hosted by Ox Tools) at a local pub followed, rounding off what all agreed had been an excellent day.