For over 25 years, FAKRO GB has built strong partnerships with Great Britain’s builders’ merchants. Lee Jones, FAKRO GB Commercial Director, explains how a focus on training and tailored support helps merchants succeed in today’s demanding landscape.
In the evolving construction sector, product quality alone is no longer enough. Builders’ merchants need suppliers who understand their challenges, provide solutions, and actively support growth.
As a global manufacturer of roof windows and loft ladders, FAKRO positions itself not just as a supplier, but as a dedicated partner to the GB merchant sector.
At the core of FAKRO GB’s strategy is a commitment to merchant channels. Rather than focusing solely on transactions, the company emphasises partnership, education, and mutual growth.
“We’ve built strong relationships by understanding the pressures our merchant partners face,” says Lee Jones. “It’s about more than just supplying products. It’s about being a reliable partner that helps merchants win business.”
Training and knowledge sharing
FAKRO GB invests in training and product knowledge, providing sessions that give merchant staff the confidence to advise customers effectively. Training is offered in-branch, online, or at FAKRO
GB’s Swadlincote facilities, covering installation guidance, customer queries, and ongoing product innovations.
Campaigns, promotions, and marketing tools
FAKRO GB supports sales through seasonal campaigns, product promotions, and co-branded marketing materials. Sales and marketing teams collaborate with branches to tailor activities to local needs, from in-store displays and promotional offers to ready-made digital content.
Local service, national reach
Reliable logistics are key to merchant success. FAKRO operates a GB-wide delivery network, typically supplying in-stock items within 2–3 working days. For specialist products, such as standing seam roofing or zinc systems, bespoke solutions are also available.
Real relationships
FAKRO GB’s business development managers maintain hands-on, ongoing support. Insights from partners are hugely important as they shape marketing, delivery planning, and support services at FAKRO GB. Independent merchants benefit from flexible systems that provide premium products and reliable support without restrictive contracts.
A partner for the future
Amid changing regulations, sustainability targets, and economic pressures, FAKRO continues investing in training, logistics, product development, and engagement. Its GoGreen strategy supports a more sustainable built environment that helps merchants meet sustainability goals and comply with regulations.
“We’re here to support our merchant partners long-term,” says Lee. “When they succeed, we succeed – and that shapes everything we do.”
